Why do we return to revivals of musicals? To reconfirm what we know, or to learn something new? This question rumbles beneath the reasoning for revivals themselves. Why bring a show back in the first place? On Broadway, of course, the answer is: To make money. How best to maximize that haul? With a name-brand. But there are all kinds of musicals revived for reasons beyond remuneration; revivals of rebirth, rediscovery or reinvention.
Why Revive? (Part 1): "Call Me Madam"
Why Revive? (Part 1): "Call Me Madam"
Why Revive? (Part 1): "Call Me Madam"
Why do we return to revivals of musicals? To reconfirm what we know, or to learn something new? This question rumbles beneath the reasoning for revivals themselves. Why bring a show back in the first place? On Broadway, of course, the answer is: To make money. How best to maximize that haul? With a name-brand. But there are all kinds of musicals revived for reasons beyond remuneration; revivals of rebirth, rediscovery or reinvention.